Emerging Digital Technologies & Channels

Work in this category should demonstrate how new and emerging digital technology and channels were used as a marketing initiative and delivering business results.


EME02: Virtual Reality (VR) & Augmented Reality (AR)
Use of Virtual Reality (VR) or Augmented Reality (AR) to market a product or brand.

Jury Panel: Innovative Engineers Panel



EME04: Internet of Things
Use of atypical internet devices (i.e. not phone or computer) to achieve a marketing or communication goal. i.e.: Cross-device work that uses at least one atypical internet device - including, but not limited to, wearables, drivables, sports devices, smart watches, flyables, household smart objects and sensors - to achieve marketing objectives.

Think Smollan “Gcwalisa”

Jury Panel: Innovative Engineers Panel



EME05:  Artificial Intelligence
Exceptional and innovative uses of Artificial Intelligence, including machine learning, for marketing or communication purposes.

Think Pineapple Insurance

Jury Panel: Innovative Engineers Panel



EME06: Second Screen Campaign
Excellence in digital marketing campaign that uses two or more screens (as channels) within the campaign to achieve marketing results.

Think Castle Lager’s Heartbeat of the Nation

Jury Panel:  Marketers Panel


Please also see the Categories & Criteria PDF for more detail on each sub-category
Creative Excellence: 30%
Innovation & Technical Accomplishment: 40%
Meeting or exceeding business goals and results: 30%

Previous entrants:
Please specify the updates and provide meaningful evidence of what has changed and improved across the above criteria.

Points awarded:
Yes. Please refer to the ranking methodology once the entries are open on 1 March 2021.